“Me, me , me, pick me, pick me”
I’m heading to Hong Kong next week to run a workshop for a client, and remember a wealthy Hongkongese businessman last year offering a bounty of £40m for any man who can turn his gay daughter straight. It would be nice to try and land £40m, but really? Where’s the problem?
As Olympics fever boils over the UK right now it seems like the stereotypical British reserve and stiff upper lip are fast becoming outdated typecasts. We’re officially the biggest blubbers on the podium (but they could be tears of relief at not having to put up with the punishing training schedules for a while at least) and have seen moving displays of emotion and excitement surrounding every nearly every event (not to mention the hilarity of HRH making her slick entrance).
With all the attention on the Brits right now is it time for the rest of the world (and ourselves) to update the perceptions of our national psyche?
To celebrate the haul of gold medals being won by Team GB at the London Olympics right now, the Royal Mail have taken to painting postboxes gold in the home towns of the winning athletes.
It’s a great example of brand responsiveness and one that’s made even better for tapping into the national mood and the underlying Britishness of it all, even the PM thinks they’re a good idea.
