Before you read this, watch the Gilette ad, an awesome 80’s TV spot that features men in every stereotypical permutation of ‘manhood’ ever.
Honestly? Their ads haven’t changed their angle much, simply updating the image and business to reflect the times. Is that enough? Apparently so. But when was the last time anyone challenged P&G’s stranglehold on shaving (Gillette has an 80% global share of the market) and attempted to turn the business of blades on its head?