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Feel(ing like a) Virgin

April 11, 2013

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A recent research adventure saw me in Istanbul for a day. The only site I had a chance to take in was ‘Kiler’ supermarket next door to the focus group facility. 

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The first rule of borrowing from other categories is that you’re borrowing. Not stealing. I was mildly alarmed when I saw Japanese brand Suuen had launched a line of hair care products in a range of structural formats that mimic wine packaging.

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Finally, a savvy bit of sports sponsorship. Unilever’s decision to partner with Lotus F1 for the next three years has paid instant dividends, with victory in the very first race of the season giving their Sure for Men antiperspirant prominent exposure. 

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I don’t know about you, but when I’m stressed or my limbs are feeling tired after an exhausting cycle home, I like to run a bath– and I’m a big fan of bubbles (I still like to sculpt childish bubble beards and bubble hair). 

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When your underwear is this good, why hide it?

Mary Portas is trying to reinvigorate the British manufacturing business onepair of Kinky Knickers at a time, and the ladies over at Smoothgroove are trying to shoehorn women back into their cat suits without the embarrassment of a camel toe thanks to a little plastic panty insert- apparently the X-Factor stylists swear by them.

Anyway, there’s a new player in town – with an offer so practical, it rivals Bridget Jones’ pants.

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Feé Mouss’ is a vegetable-based mousse blended with cream in three delicious flavours, Beetroot, Carrot and Spinach (really selling it, aren’t I!) What makes it special is the fact that it’s an aerosol-based purée, which lets home chefs add a swirling gastronomic touch to canapés…oh and it’s French, so it must be good.

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