
Move over Mods and Rockers, a new fad from the kids that brought us Cosplay and Gangham Style has arrived. These days it’s all the rage for teens from Tokyo to Seoul to gather at McDonalds and have ‘Potato Parties’. The concept is simple. You order cartons upon cartons of fries, empty them up onto your tray, and chow.

Following Tango (in the non-twitter sense) has always been a source of awe and entertainment. I mean, Turbo Tango is probably one of my favourite products ever – the ridiculous idea of a foaming non-alcoholic drink, which sounds like edible party string genuinely appeals to my juvenile self.

I enjoy random facts, figures and lists. I always have. Trivial Pursuit is my board game of choice, and I’m currently reading 1,227 QI Facts To Blow Your Socks Off. In recent days I learnt that the international dialling code for Russia is 007, and that Scarlett Strutt is the 9th most important person (ever) according to The Tatler List; a ranking of 576 ‘people who really matter’.

When your underwear is this good, why hide it?
Mary Portas is trying to reinvigorate the British manufacturing business onepair of Kinky Knickers at a time, and the ladies over at Smoothgroove are trying to shoehorn women back into their cat suits without the embarrassment of a camel toe thanks to a little plastic panty insert- apparently the X-Factor stylists swear by them.
Anyway, there’s a new player in town – with an offer so practical, it rivals Bridget Jones’ pants.

Feé Mouss’ is a vegetable-based mousse blended with cream in three delicious flavours, Beetroot, Carrot and Spinach (really selling it, aren’t I!) What makes it special is the fact that it’s an aerosol-based purée, which lets home chefs add a swirling gastronomic touch to canapés…oh and it’s French, so it must be good.

People often struggle to hide their boredom at research groups or debriefs. I recently attended some qual research groups in London, which were so popular it was practically a ticketed affair. Broadly speaking (and because of client confidentiality) the topic was ‘play’. We were there; behind the safety of a two-way mirror watching the Jeremy Kyle show unfold before our eyes.

I’ve been doing some work on lotions and potions for the beauty category in developing markets for a while now. I tuned into some focus groups with Indian women who were discussing whether or not icons of body parts should be present on packaging. Their answer: ‘No! What if my father-in-law finds it?!’
So imagine my surprise when I came across the advert for ’18 Again’ – India’s first ever vaginal tightening and rejuvenating cream.

To celebrate the launch of David Beckham Bodywear for H&M in London and New York, they placed a few silver statues around the town and flanking store doorways to drum up excitement.













