We’re The Brand Union, and this is a stick-up.
Do what we say and nobody will get hurt.
Follow us on:

Feel(ing like a) Virgin

April 11, 2013

image

A recent research adventure saw me in Istanbul for a day. The only site I had a chance to take in was ‘Kiler’ supermarket next door to the focus group facility. 

Read More

image

The first rule of borrowing from other categories is that you’re borrowing. Not stealing. I was mildly alarmed when I saw Japanese brand Suuen had launched a line of hair care products in a range of structural formats that mimic wine packaging.

Read More

Special K.O.P.I.

March 12, 2013

image

There’s been a lot of buzz around the breakfast occasion in recent months, and not just because the porridge market is booming thanks to a chilly winter!

Read More

image

Move over Mods and Rockers, a new fad from the kids that brought us Cosplay and Gangham Style has arrived. These days it’s all the rage for teens from Tokyo to Seoul to gather at McDonalds and have ‘Potato Parties’. The concept is simple. You order cartons upon cartons of fries, empty them up onto your tray, and chow. 

Read More

I don’t know about you, but when I’m stressed or my limbs are feeling tired after an exhausting cycle home, I like to run a bath– and I’m a big fan of bubbles (I still like to sculpt childish bubble beards and bubble hair). 

Read More

Over the holidays I spent some time in the Dutch city of Haarlem. Keen to reacquaint myself with the local culture I found myself in a bar just off the main square, ordering a beer within moments of arriving. The conversation went like this: 

Read More

Croc’s Away!

January 24, 2013

I came across this escalator etiquette sign on a recent trip to Westfield shopping mall in Shepard’s Bush. The warning triangle with a silhouette of Croc’s clog within it made me chuckle for two reasons.

Read More

You know when you’ve been…

December 12, 2012

Following Tango (in the non-twitter sense) has always been a source of awe and entertainment. I mean, Turbo Tango is probably one of my favourite products ever – the ridiculous idea of a foaming non-alcoholic drink, which sounds like edible party string genuinely appeals to my juvenile self.

Read More

What a load of Tat(ler)…

December 10, 2012

I enjoy random facts, figures and lists. I always have. Trivial Pursuit is my board game of choice, and I’m currently reading 1,227 QI Facts To Blow Your Socks Off. In recent days I learnt that the international dialling code for Russia is 007, and that Scarlett Strutt is the 9th most important person (ever) according to The Tatler List; a ranking of 576 ‘people who really matter’.

Read More

When your underwear is this good, why hide it?

Mary Portas is trying to reinvigorate the British manufacturing business onepair of Kinky Knickers at a time, and the ladies over at Smoothgroove are trying to shoehorn women back into their cat suits without the embarrassment of a camel toe thanks to a little plastic panty insert- apparently the X-Factor stylists swear by them.

Anyway, there’s a new player in town – with an offer so practical, it rivals Bridget Jones’ pants.

Read More

Feé Mouss’ is a vegetable-based mousse blended with cream in three delicious flavours, Beetroot, Carrot and Spinach (really selling it, aren’t I!) What makes it special is the fact that it’s an aerosol-based purée, which lets home chefs add a swirling gastronomic touch to canapés…oh and it’s French, so it must be good.

Read More

People often struggle to hide their boredom at research groups or debriefs. I recently attended some qual research groups in London, which were so popular it was practically a ticketed affair. Broadly speaking (and because of client confidentiality) the topic was ‘play’. We were there; behind the safety of a two-way mirror watching the Jeremy Kyle show unfold before our eyes.

Read More

I’ve been doing some work on lotions and potions for the beauty category in developing markets for a while now. I tuned into some focus groups with Indian women who were discussing whether or not icons of body parts should be present on packaging. Their answer: ‘No! What if my father-in-law finds it?!’

So imagine my surprise when I came across the advert for ’18 Again’ – India’s first ever vaginal tightening and rejuvenating cream.

Read More

Beckham? Is that you?

September 4, 2012

To celebrate the launch of David Beckham Bodywear for H&M in London and New York, they placed a few silver statues around the town and flanking store doorways to drum up excitement. 

Read More

Holiday’s are coming…

August 29, 2012

image

It’s August, and Christmas is officially on the way.  Tins of Quality Streets are half price in Tesco, the Harrods winter wonderland has opened, and depressingly, we’ve had the last public holiday until the Christmas day.

Read More