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brandstickup posted this

“Me, me , me, pick me, pick me”
I’m heading to Hong Kong next week to run a workshop for a client, and remember a wealthy Hongkongese businessman last year offering a bounty of £40m for any man who can turn his gay daughter straight. It would be nice to try and land £40m, but really? Where’s the problem?
Which makes me wonder why David Cameron has just backed London’s bid to host the 2018 Gay Games and use of the Olympic facilities?
Does this imply that gay athletes are different from straight athletes and incapable of competing together in the same Olympics? I don’t get the point, or why the government risks perpetuating unhealthy stereotyping.
The legacy of London 2012 should be about Britain as a diverse place of inclusivity and equality. Indeed, there were more openly gay athletes competing this year than in any other Olympics.
Wouldn’t the money from hosting another set of games be better invested in strengthening brand Britain by championing further equality for Rio?
This decision strikes me as ill thought out with the potential to undermine progress. It wouldn’t surprise me if straight candidates are being sent to Hong Kong to try and boost the public coffers by trying to win the £40m bounty.
Nick Thomson, London






