Image: Harvey Nichols
To mark the 21st birthday of Harvey Nichols’ food brand they have launched a new range, ‘Riot of Colour’ to celebrate. The new packaging designs likened to the contemporary styles of fashion designers Mary Katrandtzou and Peter Pilotto provide a hit of colour on shelf alongside the iconic black and white packs synonymous with ‘90s ‘heroin chic’ style.Share on :
According to Tate & Lyle, half of all Brits don’t know what ‘Muscovado’ is, with one in ten thinking that it’s an alcoholic beverage. Seems like sugar is suffering from a similar problem to Malt Whisky - we simply don’t know how to pronounce product names!Share on :
I walk past it twice a day and try to ignore it; admittedly I went to the launch party with my daughter (to see the ‘Dogs of TV’ performing). We joked about the new joiners promotions, sign up and get a toasted sandwich maker, picnic blanket or baseball cap. They all failed to tempt us; besides, we already have a toasted sandwich maker.Share on :
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With any industry conference, you expect endless panels filled with mind-numbing use of buzzwords and jargon. You assume you’ll hear about the consumer and the client, the corporation and the market, all packaged into neat little boxes. But as I scurried around Advertising Week, I noticed something distinctly different.
Image: Clorets ‘Supa Fresh Street Makeover’, youtube.com
If you can get past the PR bulls***, and tiresome puns, this campaign by Clorets gum in South Africa is really rather good. Working with a local landowner who had an idea to turn his small, junk-filled plot in a Johannesburg township into a space for the locals, Clorets facilitated a community project to do just that.Share on :
Many criticise Richard Curtis for exporting British clichés to turn a profit rather than leveraging his comedic skill to capture the true toils and troubles of the 21st century man. In my opinion Curtis gives his audience exactly what they crave. Consistent, relevant and not without elements of ‘surprise’, the Blackadder writer has become one of the most powerful brands in British culture.Share on :
Flora’s new advert gets it so wrong.
The idea of “sex sells” is as old as advertising itself. Certain brands manage to exploit this adage with an appropriate sense of fun and cheekiness. Diet Coke’s topless man, or Lynx’s falling angels have used sexiness with a sense of humour and in a way that is almost self-mocking about our chances of snagging the perfect model of the opposite sex.Share on :
Written by a Finn
Quite simply, because it’s Finnish.
It put Finland on the map (yes I know, about 99% of people did think it was Japanese).Share on :
Image: AFP, Leon Neal
Remember that experiment with the magnifying glass and the ant from when you were a kid? In an interesting and serendipitous twist it’s payback time, because there’s a particular hotspot in London where you too can become that thermally challenged ant.Share on :
It’s all happing in burger world at the moment, you can queue for 12 hours outside Meat Liquor to sit in an abattoir-like interior; or pop into London’s latest imported burger emporium Shake Shack. The $300,000 ‘lab burger’ has been eating up column inches in the media over the last few weeks - just make sure those stem cells are done on the rare side.Share on :